Design Review Committee (In-Person) (Jul 17, 2025)

Design Review Committee Addresses Wall Street Signage Project: A Recap

The Design Review Committee (DRC) convened on July 17, 2025, to discuss a proposal from Explore Asheville regarding new signage for Wall Street in downtown Asheville. The DRC, responsible for reviewing design projects within designated areas including downtown, the riverfront, and hotel overlay zones, held a detailed discussion aimed at revitalizing Wall Street following recent challenges like hurricane damage and economic downturn. The meeting was live-streamed, ensuring transparency for residents.

The primary focus of the meeting centered on Explore Asheville’s plan to install two signs at pedestrian entry points to Wall Street, intended to boost visibility and foot traffic for local businesses. Kimberly Perrier from Explore Asheville provided context by outlining the project within the broader county-wide wayfinding program. The committee then delved into a thorough review of the proposed designs, utilizing a newly developed "Public Space Enhancement Process" that considers urban design, public engagement, character, safety, and technical review. A key point of discussion revolved around balancing the design’s playful aesthetic with the historical character of Wall Street. Concerns were raised about whether the proposed "cutesy" design truly reflected the area's architectural heritage, while also ensuring legibility and visibility for passersby. Questions were also raised regarding the structural design of the signs, particularly how the poles would integrate with existing infrastructure.

Community input was provided by William Disson from the Wall Street Business Association, who passionately advocated for the project as a vital step in revitalizing the street and attracting tourists. He emphasized the need to reflect Asheville’s vibrant character, aligning with a desire for signage that captures the city's fun-loving spirit. Committee Chair Christina Rausch clearly articulated the DRC’s role in providing recommendations that influence city staff's approval process, clarifying that this wasn't a new policy creation. Staff member Brian Moffitt further explained the "Public Space Enhancement Process" and its importance in evaluating projects like this.

While no formal vote was taken to approve or reject the design, the committee’s extensive feedback will be relayed back to Explore Asheville and city staff. The key outcome of the meeting is that Explore Asheville will now revise their design proposal based on the committee's suggestions. City staff will coordinate closely with Explore Asheville and Merge, the design firm involved, to refine the proposal further. A follow-up meeting may be scheduled if significant revisions are necessary to ensure a finalized design is in place before the start of leaf season.

This project matters to Asheville residents because it directly impacts the vibrancy and economic health of downtown Wall Street. The DRC's feedback will shape the final design, ensuring it contributes positively to the street’s character and appeal while effectively attracting visitors. Residents can expect further updates as Explore Asheville revises the design, with a goal of seeing enhanced signage that reflects and supports the revitalization efforts underway on Wall Street.