LIVE @ Buncombe County Tourism Development Authority (BCTDA) 11/20/19

Buncombe County Tourism Development Authority (BCTDA) Meeting Recap - November 20, 2019

On November 20, 2019, the Buncombe County Tourism Development Authority (BCTDA) held a comprehensive meeting focused on reviewing financial performance, outlining marketing strategies, and discussing community development initiatives. The meeting included representatives from various tourism-related businesses, organizations like Explore Asheville and the Sports Commission, and was attended by a diverse group of stakeholders. A moment was taken to recognize Leah for her achievements as "Woman Up 2019" and "Woman of the Year."

Financial Health & Audit Results: The BCTDA reported a strong financial performance for October, with occupancy tax revenue showing a 2.6% increase compared to the previous year. Year-to-date, the operating fund stands at $1.736 million (28.3% of the budget), and the fund balance is a healthy $9.6 million – an 8.7% increase from last year. CLA, the BCTDA's auditors, presented a generally positive audit report, confirming adherence to government auditing standards and accepted accounting principles. A minor correction is pending regarding payroll figures in the charitable financial statements. This strong financial position demonstrates the BCTDA's continued success in managing tourism revenue and contributing to the local economy.

Marketing & Promotion: Showcasing Asheville: A significant portion of the meeting was dedicated to reviewing and planning marketing initiatives. The BCTDA showcased new video spots for television advertising aimed at attracting visitors, highlighted website enhancements including an interactive hiking trail finder, and celebrated the success of their Pinterest marketing efforts. Looking ahead, discussions centered on exploring environmental advertising opportunities and pursuing direct flight routes to Asheville – initiatives that could further boost tourism. The popular weekly fall color reports, a consistent driver of online traffic, were also acknowledged for their ongoing success. Holiday marketing plans are underway, including paid social media campaigns and partnerships to capitalize on the season's travel opportunities.

Community Investments & Addressing Concerns: The BCTDA highlighted several recent community developments, including the opening of major facilities like the Wortham Center for the Performing Arts, Asheville Art Museum, and Center for Craft. The board approved a penalty waiver request from Hill House, aligning with the Buncombe County Commission's decision. Beyond these developments, discussions included exploring options for a new bus route to better serve the community and approving funding for affordable housing grants and investments in county and city schools. A notable point of discussion arose from an opinion piece published in the Citizen Times, which criticized the BCTDA. Board member Phil Belcher responded, defending the organization's financial contributions and promotional efforts while acknowledging concerns about gentrification. He clarified that broader economic policies and development decisions are primary drivers of this trend, rather than the BCTDA's actions.

What Happens Next & Why It Matters to You: The BCTDA is committed to ongoing monitoring of financial performance and adapting marketing strategies accordingly. A brand refresh project is planned, with facilitated conversations scheduled in the coming weeks to ensure alignment with community values. The board will continue exploring transportation improvements and supporting initiatives that benefit both visitors and residents. Ultimately, the BCTDA’s work directly impacts Buncombe County by generating revenue through tourism that supports local businesses, funds community projects, and contributes to the overall economic vitality of our region. Citizens can expect continued efforts to promote Asheville as a desirable destination while addressing concerns about responsible tourism and its impact on our community.

For More Information:

• Visit the BCTDA website: [Insert Website Address Here]